Results

The Results

47% Increase in New Patients in Month One

Following the website relaunch and rebrand, new patients jumped from a prior average of 34 to 50 in the first month, a 47% improvement.

73% Increase in New Patients in Month Two

Growth continued in month two, reaching 59 new patients, a 73% improvement over the pre-launch average, confirming the strategy was working.

Marketing Budget Cut in Half in Month One

In the first month, Dental Marketer ran Google Ads at half the cost of the practice’s previous marketing spend, and still delivered a 47% increase in new patients, proving the strategy before scaling investment.

Early SEO Momentum Building

With SEO launched in month two, early ranking improvements are already appearing across key local search terms in Jacksonville.

300+ Active Patients

Reversed a downward trend of active patients seen throughout 2023 and early 2024.

Introduction

Baymeadows Family Dentistry, located in Jacksonville, FL, is led by Dr. Tatiana and Dr. Michael, who purchased the practice just a few months before partnering with Dental Marketer. As new owners, they inherited an outdated brand that reflected the previous owner rather than their own vision for the practice: a template website, stock photos, and a look that didn’t yet represent who they were.

Their goal was clear: establish a new brand identity, build a modern digital presence, and grow their new patient numbers. But like many dental practice owners, they also had a healthy skepticism. They wanted to see real results before committing to a larger marketing investment.

Dental Marketer took a phased, prove-it-first approach. In the first month, we launched Google Ads at half the previous marketing budget alongside a brand new website with a fresh identity. The results spoke for themselves. Within two months, the data gave everyone the confidence to take the next step.

TRANSFORMATION

The before and after transformation

Approach

Dental Marketer implemented a phased strategy designed to deliver early proof before scaling:

Brand New Website & Identity: We redesigned the practice from the ground up with a new logo, fresh branding, and a professionally built website featuring authentic team photos and a patient-focused experience. The site was built to convert visitors into booked appointments from day one.

Google Ads: Proving the Concept First: Rather than asking the practice to go all in, we launched Google Ads at half their previous marketing budget. Within the first month, new patients jumped 47%, proving the strategy worked and building the trust needed to invest further.

SEO: Adding the Long-Term Layer: With confidence established in month one, we launched a targeted local SEO campaign in month two. Early ranking improvements are already visible, laying the foundation for compounding organic growth in the months ahead.

Website Maintenance: Ongoing technical maintenance ensures the site stays fast, secure, and fully optimized, supporting both ad performance and search rankings.

Conclusion

Baymeadows Family Dentistry is a compelling example of what happens when the right strategy meets a practice ready to grow. In the very first month, Dental Marketer ran Google Ads at half the previous marketing budget, and still delivered a 47% increase in new patients. By month two, that number climbed to 73% above the prior average, validating the approach and building the confidence to scale further.

The growth happened so quickly that it even surfaced a new challenge: the practice’s scheduling blocks, set based on previous patient volumes, couldn’t keep up with the surge in demand. Working together, we identified the bottleneck and helped the team adjust their scheduling systems to properly accommodate the increased flow of new patients. A good problem to have.

With SEO now building momentum alongside Google Ads, the foundation is in place for continued growth well into the future.

Ready to see what Dental Marketer can do for your practice? Get in touch today.

TESTIMONIAL

In their own words

We saw immediate results after the website redesign and marketing efforts began.

Our number of new patients more than doubled in just a few months, and the feedback on the new website has been overwhelmingly positive. Dental Marketer’s strategies have truly transformed our practice.