From 38 to 83 New Patients in 30 days

Maplewood Dental Associates, an exceptionally successful practice, partnered with Dental Marketer to sustain their impressive growth trajectory and prepare for the launch of a second location. Guided by insights from their esteemed dental coach, Cindy Schonert, the practice set ambitious goals to enhance their online presence and marketing strategies, targeting small communities in Delaware. Their mission: to maintain steady patient growth while laying a strong foundation for future expansion.

Despite significant production growth—the practice faced a plateau in active patient numbers. Key challenges included a limited online reach with a basic website that lacked SEO optimization, minimal marketing efforts to attract new patients, and the difficulty of appealing to diverse audiences across multiple smaller towns while retaining a personal touch.

To address these challenges, we implemented a comprehensive strategy. This included a modern, user-friendly website redesign that emphasized team connections and ease of navigation for older demographics, a localized SEO campaign targeting 12 nearby cities with high-value keywords, highly targeted Google Ads campaigns to drive immediate traffic, and established social media presence to target local patients. Additionally, we utilized data-driven insights from the practice’s management software to identify patient sources and prioritize marketing efforts for high-value cities.