Results

The Results

450% Growth in New Patients

Starting with just 10 new patients per month, the practice has grown steadily through three distinct phases and now consistently reaches 55 new patients per month.

$21.34 Cost Per Lead

Campaigns consistently delivered 100+ monthly conversions, with cost per lead reaching as low as $21.34 through ongoing optimization.

24/7 Live Chat Delivering 20 to 30 New Patient Leads Per Month

Since implementing round-the-clock live chat, the practice has added a consistent stream of new patient leads, contributing directly to the latest phase of growth.

Top Rankings in the Two Closest Neighbourhoods

Rather than competing for broad Orlando keywords, we focused SEO on the two neighbourhoods closest to the practice. The result: top rankings for high-value search terms, including dentist, Invisalign, and emergency dentist keywords — a strong blend of everyday patients and high-value treatment seekers.

Averaging 28 New Google Reviews Per Month

The owner's active involvement in generating patient reviews has been a force multiplier for the entire strategy. Beyond building trust with prospective patients, a consistent flow of new reviews sends strong local SEO signals to Google — reinforcing the practice's relevance, authority, and proximity in local search rankings and directly supporting the keyword positions we have worked to build.

Introduction

Hillcrest Dental, located in Orlando, FL, has been partnering with Dental Marketer since 2024. When the practice first came on board, they were seeing around 10 new patients per month. Their goal was straightforward: attract more new patients and build a more consistent, reliable growth system over time.

What makes this case study stand out is not a single spike, but a clear and consistent upward trajectory over more than two years. Dental Marketer took a phased approach, starting with a website redesign and Google Ads, then progressively adding SEO and live chat as results were proven and confidence grew. Each time a new layer was added, new patient numbers moved to another level.

TRANSFORMATION

The before and after transformation

Approach

Dental Marketer built the strategy in phases, each one adding to the foundation of the last:

Website Redesign: The practice had recently been purchased and the new owners wanted a brand new design that reflected their vision. Dental Marketer built a modern, conversion-focused website with clear calls-to-action, dedicated service pages, and patient-centred content.

Google Ads: Launched geo-targeted Google Ads campaigns focused on high-intent dental searches around the practice. Continuous refinement of bidding, ad copy, and targeting has driven consistent monthly conversions at an average cost of $21 to $26 per lead.

Local SEO: Rather than targeting broad Orlando keywords, the SEO strategy was built around specific Orlando neighbourhoods where the practice draws its patients. This more targeted approach has produced stronger, more relevant rankings

Live Chat: Contributed to the latest jump in new patient numbers by capturing and converting leads in real time, including outside of office hours.

Website Maintenance: Ongoing technical maintenance keeps the site fast, secure, and fully optimized, supporting both ad performance and search rankings.

Conclusion

Hillcrest Dental’s growth story is one of consistent, compounding progress. Starting from around 10 new patients per month, the practice moved to an average of roughly 20, then to around 35, and now consistently hits over 50 new patients per month. Each phase of growth was driven by a deliberate strategy: prove what works, then add the next layer.

With SEO rankings continuing to climb, ad campaigns performing efficiently, and live chat now fully in place, the foundation for further growth is stronger than ever.

TESTIMONIAL

In their own words

We saw immediate results after the website redesign and marketing efforts began.

“Lukas and his team are great! Proactive reporting, extensive knowledge about the dental business and always responsive. They built our website and run our google marketing, When we started, we had around 10 patients a month and now we’re averaging in the 40s to 50s!”