Results
The Results
$25.19 Cost per New Patient Lead
Achieved with optimized Google Ads campaigns during the initial months.
30-40 Monthly Invisalign Leads
Generated consistently through targeted Facebook and Instagram Ads with leads cost averaging less than $50
20 Keywords Ranked on Google’s 1st Page
With 8 in the top 3 positions, boosting organic visibility in five nearby neighborhoods.
Averaging 85-90 Monthly New Patients
Peaking at 97 in July 2024, with sustained growth throughout the year.
300+ Active Patients
Reversed a downward trend of active patients seen throughout 2023 and early 2024.
Introduction
Introduction
Summit Family Dental, a thriving practice in Shelby Township, Michigan, had an impressive foundation—dedicated leadership from Dr. Krista and Dr. Mark Wartman and a loyal patient base of 3800 active patients. However, their growth potential was limited by a lack of a comprehensive marketing strategy.
Recognizing that Summit Family Dental partnered with Dental Marketer. The goal was clear: increase new patient numbers, attract more Invisalign and specialty cases, and establish a strong online presence.
We began by revamping their website with a modern, patient-focused design, integrating videos and patient testimonials to add personality and enhance engagement. Our marketing approach included a robust SEO strategy and highly targeted Google and Facebook Ads. These efforts not only expanded their reach but also delivered measurable, consistent results.
TRANSFORMATION
The before and after transformation
TESTIMONIAL
In their own words
We saw immediate results after the website redesign and marketing efforts began.
Owner, Summit Family Dental
