Increasing New Patient Numbers from 40 to 82

Southshore Dental, a thriving practice with a motivated and visionary owner, had everything it needed to succeed—except a cohesive marketing strategy. The team juggled multiple marketing companies, each handling separate aspects of their campaigns. This fragmented approach led to inconsistent patient acquisition costs, fluctuating treatment $ acceptance % rates, and missed growth opportunities.

Recognizing the need for a unified strategy, Southshore Dental partnered with Dental Marketer to bring their ambitious goals to life.

We started by redefining their online presence with a modern, conversion-focused website. By optimizing patient flows, integrating compelling social proof, and strategically placed call-to-action buttons, we achieved an astounding 22% website conversion rate—with 1 in 5 visitors requesting an appointment or calling the practice.

Complementing this, we implemented highly targeted Google Ads campaigns that consistently delivered new patient phone calls for less than $20 per call with the best week delivering them for as low as $12.62. Our SEO strategy expanded their reach to eight neighboring cities, capturing untapped patient markets and increasing traffic from high-intent local searches.

To ensure measurable growth, we introduced advanced analytics dashboards, enabling the practice to track every metric from new patient calls to scheduled treatments. Working closely with the owner and office manager, our dental coaches reviewed recorded phone calls, conversion rates, and treatment $ acceptance %, ensuring continuous optimization and success.