Results

The Results

600+ New Patients in Under a Year

Pure Bliss Dental attracted over 600 new patients before completing its first full year of operation, starting from zero on day one.

77 New Patients in a Single Month

Reached just four and a half months after opening, demonstrating how quickly the multi-channel strategy generated results.

68 Keywords Ranked with Over 3,000 Position Improvements

A comprehensive local SEO strategy targeting South Surrey and surrounding areas has driven over 3,000 Google ranking position improvements, establishing Pure Bliss Dental as a visible and trusted option across a wide range of dental search terms.

78% Reduction in Google Ads Cost Per Conversion

Through continuous campaign optimization, the cost per new patient conversion dropped by 78%, making the Google Ads campaigns significantly more efficient over time.

Complete Brand & Digital Infrastructure Built Pre-Launch

Before the doors opened, we built everything from the ground up, full brand identity including logo, business cards, letterheads, flyers, posters, and magazine ads, alongside a new website, Google Ads, Meta Ads, SEO, and live chat, all ready to go from day one.

Introduction

Pure Bliss Dental is a brand new dental practice located in Surrey, BC, Canada. What sets this case study apart is not just the results, but how early the planning began. The owner reached out to Dental Marketer approximately five to six months before the practice even opened its doors. That lead time made everything possible.

During the pre-opening period, we built the website using stock photos as placeholders so the digital presence was ready the moment the practice launched. As soon as the doors opened, the team organised a professional photo and video shoot, and the website was updated with authentic visuals that significantly elevated the brand. By the time the first patient walked in, the marketing machine was already running.

The goal was to build a thriving practice from zero, and to do it quickly. In just four and a half months, Pure Bliss Dental reached 77 new patients in a single month. By the end of their first year, they had welcomed over 600 new patients.

TRANSFORMATION

The before and after transformation

Approach

We deployed every available digital channel from day one, creating one of the most comprehensive practice launch strategies in our portfolio:

Website: Built before the practice opened using stock photos, then enhanced with professional team photography and video once the practice launched. The site was built to convert visitors into booked appointments from the very first day.

Google Ads: Launched from day one of opening, with campaigns continuously optimized to drive down cost per conversion by 78% over time.

Meta Ads: Facebook and Instagram ad campaigns were run alongside Google Ads to maximise reach and capture patient interest across multiple platforms, including dedicated Invisalign and new patient campaigns.

Local SEO: A comprehensive local SEO strategy was implemented to build organic search visibility across Surrey and surrounding areas, resulting in 68 keywords ranked on Google with over 3,000 position improvements.

Live Chat and After-Hours Coverage: A layered after-hours system ensures no patient inquiry goes unanswered. When the practice closes, an overseas team takes over the phones. When that team finishes, our 24/7 live chat steps in, keeping the practice reachable around the clock.

Website Maintenance: Ongoing maintenance keeps the site fast, secure, and optimized, supporting both ad performance and organic search rankings.

Conclusion

Pure Bliss Dental’s growth is a testament to what’s possible when a new practice launches with the right marketing infrastructure in place from day one. In less than a year, the practice went from zero to 77 new patients in a single month, built a strong local SEO presence with over 3,000 ranking position improvements, and drove Google Ads costs down by 78% through disciplined campaign optimization.

With SEO rankings continuing to mature and all marketing channels fully operational, Pure Bliss Dental is well-positioned for compounding growth in the years ahead.

Starting a new practice or looking to build a stronger foundation? Contact Dental Marketer today.

TESTIMONIAL

In their own words

We saw immediate results after the website redesign and marketing efforts began.

“I highly recommend Lukas for any dental marketing needs. He has a deep understanding of effective marketing strategies tailored to dentistry and is extremely personable, making him very easy to work with. Thanks to his expertise, my new office has grown well from the ground up.”

We saw immediate results after the website redesign and marketing efforts began.

“Lukas and his team are honestly amazing. They are super fast, always on top of things and have helped grow our dental practice so much. In just one year, we’ve had over 600 new patients. Lukas is so kind and easy to work with, always understanding when I want to make changes and really listens to what we need. Their designs are always so aesthetic and their marketing approach truly works when it comes to bringing new patients. Couldn’t recommend them enough.”