Marketing automation is everywhere in your inbox. It’s the “sorry I missed you” email from a registration person who just left you a voicemail. The birthday coupon from a restaurant. The reminder from a retailer that you added a product to your shopping cart but never clicked “buy.”
Across industries, automation has become a key to success: according to research firm Gleanster, nearly 80 percent of top-performing companies have used marketing automation for more than two years.
But automation isn’t reserved for big corporations. Dental Professionals too, can incorporate automation in every aspect of their business.