What to Post on Social Media in February for Dental Offices

Social Media For Dentists - February Ideas
After a busy holiday season, February is an important time for dental offices. As we’re still fresh into the new year, now is the best time to get patients on track with their regular dental care.

February is an excellent time to reconnect with patients who may have fallen off at the end of the previous year, but it’s also a great time to reach new patients in your area. Social media is the perfect channel to communicate with current and prospective patients this month, while also building your brand awareness.

Here’s what dental offices should post on social media in February.

Dental Services

Use social media to get your patients on the right course for dental care this year. Patients are still getting back on schedule for health and dental appointments, as many prior months tend to be very busy with holidays. Remind patients of the key dental hygiene maintenance they need, and urge them to schedule now for the rest of the year.

While different patients may need different services, you can reach everyone with an oral cleaning reminder. Remind patients of the importance of regular dental cleanings and exams, answer any FAQs on the topic, and explain how they can schedule an appointment. Some other services to share information on this month include teeth whitening and cavity fills.

Holidays

When people think February, they think Valentine’s Day (Feb 14th). A time to celebrate love (and some sweet treats). Take the time to celebrate Valentine’s Day online with your patients, but also use it as a learning opportunity for oral care after sugar consumption. Give patients some ideas on how they can celebrate Valentine’s Day without putting their oral health at risk, including some celebration ideas that don’t rely on candy or desserts.

Some other holidays to post about this month include:
  • Feb - Black History Month
  • Feb 7 - National Girls and Women in Sports Day. Allow patients to submit their favourite photo of them or a female role model playing sports. Use this as an opportunity to talk about the importance of protecting teeth during sports with mouth guards.
  • Feb 9 - National Toothache Day. Share tips for toothaches, ways to prevent and treat them, and signs you should head to the dentist for them.
  • Feb 17 - National Acts of Kindness Day. Ask your patients and dentists to submit acts of kindness they’ve received or done. Share them on your social media pages, especially your Instagram stories.
  • Feb 20 - National Love Your Pet Day. Feature fun photos of your team loving their pets.

New Changes

Did your dental practice make any big changes heading into the new year? Use February as a time to remind patients of your new changes, including:
  • New equipment
  • New services
  • New dental technology or methods
  • Any updates or changes to hours of operation
  • Dental office updates (waiting room improvements, snacks, etc)
Share FAQs, reminders, and checklists so patients know what to expect when scheduling, visiting your dental practice, and more.

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