Dental ads are a great way to target your ideal patients and generate a ton of leads in a short time. Every comprehensive dental marketing strategy includes dental ads as a key component.
However, you can’t just use any old dental ads. Effective dental advertising follows a few crucial dos and don’ts.Here’s what to keep in mind when running a dental advertisement.
Your dental ads should include high-funnel, mid-funnel, and low-funnel keywords.
The various keyword funnels appeal to patients in different stages. Consider your audience when creating an ad, as that should guide the keywords.
Don’t run dental ads when you cannot accept appointments. It does no good if a prospect sees your dental ad at 8 pm if they cannot book their appointment right away.
You can set your ads to run at certain times. The best way to prevent this is to offer online appointment booking.
Writing quality is key for dental advertising. Your ads must stand out against the competition to attract patients. A few dental ad copywriting tips include:
Only use the term “specialist” if you are on the GDG specialist list. Otherwise, you should not imply that you are a specialist in something like orthodontics. Instead, it’s better to state you have “experience in” that area.
These are only just a few of the important dos and don’ts of dental ads. Running good ads can help you grow your practice, but dental advertising must be done right to be effective.
That’s where we come in! Dental Marketer offers comprehensive marketing services for dentists, including dental advertisement. We already know the dos and don’ts of dental ads, so you don’t have to worry about them.
Learn more about how we can help you grow your dental practice with dental advertisements today by calling Dental Marketer.
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