Social media should always be an important part of your dental marketing strategy, but after a very unpredictable and stressful start to 2020, it should be your top priority this June. The dental industry shut down as a result of COVID-19, regardless of what stage of the opening process your dental practice is in, your social media posts for June should focus on building trust with your patients.
People are hesitant to return to “normal” life, even for more necessary outings like the dentist. But after months of social distancing at home, many patients are behind their dental schedule and urgently need care. Even those who need some dental service are wary of coming in for such a close-up service. This month, use your social media to reassure patients and keep them up to date.
Here’s what your dental office needs to be posting on social media in June.