What to Post on Social Media in June for Dental Offices

Social Media For Dentists - June Ideas
Social media should always be an essential part of your dental marketing. With dental care as the last thing on people’s minds during the summer, it should be a priority this month. Now is the time to help your patients get a summer-ready smile!

This month, use your social media to reassure patients and keep them updated.

Here’s what your dental office needs to be posting on social media in June.

Patient Testimonials

Include reviews on your social media posts and stories to help generate appointments. Reviews and testimonials are compelling. They can be just what you need to convince your busy patients that now is the time to take care of their smiles.

Encourage patients who visit to leave a review or testimonial. If they’re comfortable, take before and after photos/videos to share as well. To make things even easier, you can send them a link immediately following their appointment.

Dental Services

Many patients are behind on dental care come summer. After a busy school year and long winter, some may need preventative care, while others could require more extensive procedures. Use your social media to explain the importance of dental care and promote your services. While people will need services of all kinds, you should focus on those that are most relevant. For example, encourage your:
  • Dental cleanings and exams
  • Teeth whitening
  • Invisalign

Summer Fun

While you need to address some serious topics with your June social media strategy, you do not want to share only a serious mood. It is still important to keep your social media presence fun and engaging.

Of course, you should share service updates and build trust with patients, but you also want to develop a long-lasting relationship. Help lift their moods with some positive posts such as:
  • Summer tips and fun local activities
  • Dental jokes related to the season
  • Uplifting images of your team enjoying summer vacations
  • Memes /GIFs

Holidays

Of course, your social media calendar is not complete without some holiday posts. Here’s some to include for June:
  • Summer Solstice: June 21st marks the official first day of summer! Celebrate with a quick social media post and connect with your patients about summer fun.
  • Father’s Day: Shoutout to all of the fathers on your team as well as your patients.
  • Oral Health Month: Share oral health tips and facts throughout the month while leveraging #OralHealthMonth and other similar tags.
  • Community Health Improvement Week: As a dentist, you play a major role in community health! Share information with patients on how you help with this, and other ways to improve community health.

Re-engage Patients with Your June Social Media Strategy

As you enter summer, re-activating and attracting patients will be a big challenge. Strengthen relationships with your patients and assure them that there’s no better time to take care of their teeth than now.

Dental Marketer is here to help you with your social media marketing all year long. The ideas above are a great start, but if you are looking for more or want to plan for the rest of the year, then head to our 2020 Social Media Content Calendar for Dentists and our 101 Social Media Post Ideas. Fill in the calendar and perfect your social media posts with our high-quality social media images for dentists. With these resources, you can save endless hours of work and nail your social media marketing strategy.

Now is the best time to leverage your social platforms to get patients back in your office after many tough months.
As you enter summer, re-activating and attracting patients will be a big challenge. Strengthen relationships with your patients and assure them that there’s no better time to take care of their teeth than now.

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