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Home
Services
Dental Consultant
Dental Intelligence Coaches
Dental Marketing Experts
Dental Website Design
Dental SEO Services
PPC For Dentist
Social Media For Dentists
Dental Email Marketing
Dental Practice Branding
Dental Copywriting
DSO Marketing
Dental Lab Marketing
Case Studies
Resources
Dental Intelligence Free Growth Report
101 Social Media Ideas For Dentists
Free Masterclass
Free SEO Audit Report
Free PPC Audit Report
Locations
Ontario
Dental Marketing Expert Ontario
Dental SEO Ontario
Marketing Services Ontario
Toronto
Dental Marketing Expert Toronto
Dental SEO Toronto
Marketing Services Toronto
Calgary
Dental SEO Calgary
Vancouver
Dental SEO Vancouver
Mississauga
Dental SEO Mississauga
Hamilton
Dental SEO Hamilton
Blog
Contact
+1 (289) 872-0671
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Secret #1: Select a Single Ideal Patient Profile
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You don't specify your target patient, and you market everything to everyone.
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You turn your marketing attention to dental service that is most popular at given timeframe.
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You improve your marketing techniques for one service at the time, aiming to increase your revenue.
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You are an expert in one dental field, that is most profitable (Invisalign, Implants, Family Dentistry). Once you master it, you move to the next service.
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Secret #1: How would you rate yourself?
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Secret #1: What would be your ideal score?
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Secret #2: Compel Potential Patients to Raise Their Hand
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You are unable to generate new patients in a measurable way, relying on manual prospecting and dental practice promotions.
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Building a brand and awareness in your area is your priority.
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You consistently have enough new patients every month to grow your practice.
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You have a system that is able to generate new patients in a controllable manner, depending on your demand.
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Secret #2: How would you rate yourself?
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Secret #2: What would be your ideal score?
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Secret #3: Educate and Motivate
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You don't have a system that would follow up with potential patients not ready to book their first appointment. You forget about them.
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You are convinced that patients will book appointment if you stay in touch with them.
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You don't have a recipe on how to transform potential patient into new patient, therefore this process takes a lot of time and effort.
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You have successfully developed a system that nurtures potential patients and converts them into new patients over time.
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Secret #3: How would you rate yourself?
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Secret #3: What would be your ideal score?
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Secret #4: Make Them an Offer
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You wait for potential patients to take first step and approach you to book an appointment.
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You consistently stay in touch with potential patients asking if there is anything you can assist them with.
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You have a system in place to ensure that any hesitation and objections are immediately addressed by your front office team, directly converting potential patients into new patients.
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You build an authority in your field by presenting your potential patients with a steady stream of offers for various services taking a control over the next steps.
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Secret #4: How would you rate yourself?
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Secret #4: What would be your ideal score?
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Secret #5: Deliver Dream Come True Experience
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Patients are not satisfied with your services, and you keep blaming it on their expectations.
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There is no consistency in delivering your services, but usually you are able to achieve desired results.
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You believe that majority of your patients are happy with your performance and would recommend you to a friend.
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You have build a team that achieves ‘dream come true result’ for patient every time.
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Secret #5: How would you rate yourself?
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Secret #5: What would be your ideal score?
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Secret #6: Create ‘After Appointment’ Experience
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You feel that your time is very valuable, so you don’t spend more time with the patients than the treatment requires.
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You believe that initial appointment is most profitable, so you don't see the need to offer any further services, and you move onto next patient.
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You take the opportunity to offer additional services and maximize the value of each appointment and make sure that future appointments are book on the spot.
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Every appointment in an exceptional experience, and builds a lifetime relationship with the patient.
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Secret #6: How would you rate yourself?
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Secret #6: What would be your ideal score?
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Secret #7: Nurture Lifetime Relationships
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You have no database or Customer Relationship Management (CRM), and no way of telling if a patient will return to your practice for future appointments.
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The only measure of your practice growth is calculated based on the number of appointments, revenues and profits.
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You are able to estimate your Patient Lifetime Value (PLV), but you don't have continuous measures in place.
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You measure and increase Patient. Livetime Value (PLV) on regular basis for all your patients.
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Secret #7: How would you rate yourself?
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Secret #7: What would be your ideal score?
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Secret #8: Generate Referrals
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Your referrals are sporadic and initiated entirely by your patients.
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You don't monitor the outcome of your communication with existing patients.
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It is important for you to get referrals, and you remind your patients about it.
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You have a system in place that ensure steady stream of monthly referrals.
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Secret #8: How would you rate yourself?
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Secret #8: What would be your ideal score?
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