Marketing your dental practice is always a challenge. It’s even more difficult if you’re in a very competitive industry or if you work in an area where there are already lots of dentists around. 9 times out of 10, the best way to get ahead of the competition and get new patients is through content marketing. We’ll go over all the dos and don’ts for dentists who want to get into content marketing below!
A content marketing strategy is simply the process and plan for creating, distributing and promoting your content in order to achieve your business goals. It’s not just about creating blog posts or videos–it’s also about how you distribute those pieces of content across platforms like social media, email newsletters and webinars.
A call to action is a part of your content that prompts readers to take action. It can be a simple link or button, but it should always be clear and concise. A good CTA will tell the reader exactly what they should do next in order for you to get their contact information, for example:
It’s important that you make it as easy as possible for potential patients/clients to get in touch with you!
Keywords and phrases are important for SEO, but they also play a role in how your content is displayed in search results. For example, if you’re writing about dental implants and use the keyword “dental implants,” that word will be bolded in Google’s search results and appear as one of the main topics of discussion on that page.
Using relevant keywords and phrases in titles and meta descriptions will help users find accurate information about dentistry more easily than if you didn’t use any at all, and that means more potential patients!
You should always consider the mobile user when creating content for your website. Mobile devices have grown in popularity over the past few years, and they’re no longer just a novelty devices — they’re a part of our daily lives.
Ensure your website design is mobile-friendly. Opt for short paragraphs and avoid long blocks of text.
Video is a great way to engage with your audience. It can be used for education and entertainment, or even just to increase brand awareness. The visual component is incredibly helpful for showcasing your dental services and practice.
The first and most important thing to remember when it comes to content marketing is that you should not duplicate content from others.
The reason for this is simple: Google and other search engines will penalize your website if they find out that you have copied someone else’s work. This can cause serious damage to a site’s SEO ranking, which means fewer people would see it in search results and, therefore less traffic coming in.
Do analyze how well each piece of content is performing and optimize accordingly.
The most important thing you can do to improve your content marketing strategy is to analyze how well each piece of content is performing, and optimize accordingly. The first step in this process is to determine what’s working for you–what keywords are bringing in the most traffic? What types of posts have been shared the most? Once you have that information, use it as a guide when creating future pieces so they’ll be optimized for success from day one.
You can’t do it all on your own. The internet is a big place, and there are many different ways to get your message out there. Having a dental seo marketing company that knows the ins and outs of digital marketing will help you avoid making common dental seo mistakes that could hurt your practice’s reputation or even lead to penalties from Google.
The best part? Investing in your practice’s digital marketing presence doesn’t have to be expensive or time-consuming–it just requires finding the right partner who can provide high-quality work at an affordable price!
Dental Marketer is here to help with our complete dental SEO marketing services. Learn more by scheduling your free breakthrough consultation today!
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