Marketing for Orthodontists: 4 Tips and Strategies

Orthodontist Examining and Treating Patient's Teeth

Growing your practice as an orthodontist can be tough. Attracting new patients is a constant challenge for many.


Using the best marketing for orthodontists can help you keep your chairs full and grow your practice.


Keep reading to learn some helpful orthodontics marketing strategies.

Testimonials and Reviews

Testimonials are powerful marketing ideas for orthodontic offices. Ask your current and former patients to kindly share their reviews, and work with some patients to create testimonial videos/ photos that show the before and after of their treatment. This is a strong form of social proof that prospective patients will enjoy. Plus, you can leverage the testimonials for several other orthodontic marketing strategies, like social media.

Professional Orthodontic Website

Your dental website is the foundation of most orthodontic marketing strategies. If your website is incomplete, not intuitive, or non-existent, then you are missing out on tons of opportunities! Create an orthodontic website that highlights your services, experience, and clinic. Make sure it’s easy to navigate, follows SEO-best practices, and looks professional.

Local SEO

Improving your search ranking is one of the best ways to get your orthodontic clinic in front of prospects. New patients turn to the internet when in search of an orthodontist, and you want to show up on the first page. Focus on a local SEO strategy so that people near your location are more likely to see you.

PPC for Orthodontists

In addition to organic marketing strategies for orthodontists paid ads can also be a helpful option. Pay-per-click ads on Google, Facebook, and more can help position your dental clinic in front of prospective patients. PPC ads are fast-acting and will start generating immediate results as you work to bolster your other organic strategies.

We’re Here to Help

There are many helpful marketing ideas for orthodontic offices, but doing them on your own can be a huge challenge. After all, these marketing strategies take time and expertise to use effectively. That’s where Dental Marketer is here to help. We offer complete marketing services for dentists and orthodontists in Ontario. We can help with everything from orthodontic website design to local SEO and beyond.


Schedule your free consultation to learn more about what we can do for your orthodontic clinic!

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