In such a digital world, are direct-mail postcards valuable for dental marketing?
The truth may surprise you.
As important as digital marketing is, dental postcard marketing is not hopeless.
But to see results, you have to do it the right way.
Keep reading to learn more about modern dental direct mail advertising.
Dental postcards are extremely inexpensive, which makes them a good option for dental marketing. It’s affordable to create and send a lot of these, with prices going lower the larger your order is.
The internet is a very saturated place. It can be hard to truly reach your audience, let alone establish a relationship. Since fewer businesses are sending direct mail, this can be an effective method. For example, brand recall is 70% greater for those who receive direct mail ads compared to digital ones.
Direct mail dental marketing is effective. It can be a great part of your overall strategy, helping to get patients in the door. 56% of those who respond to direct mail visit the physical location.
Like any form of marketing, your dental direct mail needs a compelling offer. If you only talk about what you offer but don’t direct recipients to take action, they won’t. While new patient deals can help, the offer is not only about coupons either.
So, what’s it about?
Traditional dental postcards have a major disconnect from postcards to the internet. Rather than posting your homepage URL on the direct male, opt for a targeted landing page. The landing page should align with the service promoted on your postcard.
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