What To Post On Social Media In December For Dental Offices

What To Post On Social Media In December For Dental Offices
The final year of the month is a very busy time for patients, which can make it difficult for dental practices to get them in for the treatments they need.

As the major end-of-the-year holidays approach, December is a crucial time for getting patients in before their dental benefits expire.

Social media marketing is one of the best ways to connect with patients during this busy month. It can help remind them to get in before the year ends, even if they aren’t checking emails during time off.

Here’s what dental offices should post on social media in December.

Dental Treatment Reminders

Some patients may not have yet come in for their first or second dental cleaning of the year. Use social media as a reminder to come in for dental treatment. Highlight your top dental services and remind patients to get in before the year ends. Top treatments to promote include:
  • Dental cleanings and exams.
  • Dental x-rays.
  • Tooth fillings.
  • Root canals.

Dental Insurance Benefit Reminders

While you should have begun to remind patients of dental insurance benefits expiring in November, the matter becomes even more urgent in December. Use urgent posts to remind patients that their unused dental insurance benefits expire when the year ends. This is a simple, yet effective way to get patients to book appointments to use their benefits.


The holiday season is in full swing during the month of December. Here are some holidays to highlight with your dental social media marketing:
  • Dec 4 - National Cookie Day. Who doesn’t love a cookie? You could promote this day by giving away a free cookie to any patients who stop by.
  • Dec 6 - Last Day of Hanukkah. Simply wish your patients a Happy Hanukkah to those who celebrate.
  • Dec 17- Ugly Christmas Sweater Day. Encourage your team to dress in their ugliest holiday attire. Post a few behind-the-scenes photos on your social media, and encourage your patients to send in photos of their ugly holiday sweaters.
  • Dec 25 - Christmas. Simply wish a Merry Christmas to those who celebrate!
  • Dec 31 - New Year’s Eve. Wish your patients a Happy New Year’s Eve! Consider sharing a few of your favorite dental practice memories from the past year.

Dental Marketer is Here to Help with December Social Media Marketing

Social media marketing for dentists is an effective way to build patient relationships and generate more appointments. It’s a key digital strategy all year, but especially for the busy month of December.


But the end of the year can be a busy time for your dental practice too. Dental Marketer is here to help with all of your digital marketing needs, including social media marketing. We have this helpful Social Media Content Calendar for dentists. Still, need images? Check out our Social Media Images for dentists. If you already have some posts planned but need a bit of help, then these 101 Social Media Post Ideas can help.  We can also take social media marketing completely off your shoulders so you can focus on your dental practice. Schedule a free breakthrough call to learn how we can help you grow your practice. 

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