How to Optimize a Google My Business Profile For Dentists

Google My Business Application Icon on Mobile Screen
To get your dental practice in front of local prospects, you’ve got to have a strong local SEO strategy.

A Google My Business account is essential for effective local dental SEO. Optimizing a dentist GMB profile drastically increases the chances of claiming a spot in the local 3-pack and gaining immense visibility in local searches.

Today, we’ll share the key tips to optimize a GMB profile for a dentist. Read on to learn how to optimize a GMB profile for dentists.

Why Does Google My Business Matter for Local SEO?

Local SEO is all about showing up for location-based search results. If your dental practice is in Toronto, ON, it won’t do much good for your website to show up for a search for a dental office in Quebec.

Google My Business is a key component for local SEO. The GMB listing displays all of the important details about your dental office that patients will want to know. On your GBM profile, patients can see your business hours, contact information, star rating, website, and more.

Optimizing a dentist GMB profile increases your likelihood of making the Google Local Pack, which is the top three businesses listed on the map. Even more than that, optimizing a GMB profile increases organic search rankings and more. Taking a bit of time to optimize your profile can drastically improve your local SEO and help you attract more patients than ever.

Tips to Optimize a GMB Profile for Dentists

The first, and most important, step for how to optimize a GMB profile for dentists is to complete your profile. Claim your GM profile by establishing a local, permanent address and phone number. Then, complete your profile with accurate and detailed information. Make sure to include:
  • Primary and secondary categories (be specific)
  • A minimum of five relevant, high-quality photos
  • Business name
  • Hours of operation
  • Website link
  • Appointment URL
  • Phone number
  • Attributed (like accepting new patients)
  • An SEO-friendly description of your dental office
Once you’ve got your GMB profile set up, it’s time to optimize! Here are the key tips to optimize a GMB profile for a dentist:
  • Encourage patients to leave reviews. Make it easy by sending a link to leave a Google review in follow-up emails with patients.
  • Respond to reviews on a regular basis.
  • Add helpful videos, like a virtual office tour or testimonial.
  • Implement your business keywords throughout your listing.
  • Add categories to your GMB listing to cover all of the major dental services you offer. For example, you may add categories like family dentistry, teeth whitening, cosmetic dentistry, etc.
  • Respond promptly to the Q&A section. Other users can respond to questions, but their answers may not always be accurate.

Dental SEO Services to Help You Optimize Your GMB Profile

Optimizing a dentist GMB profile is a crucial local SEO strategy that can help your practice increase visibility and credibility. For help optimizing your dental GMB profile and with your entire dental SEO strategy, Dental Marketer is here to help Our experienced team provides a wide array of key dental SEO services to help you grow your practice.

Learn more about how we can help your practice grow today! Contact us to set up your free breakthrough call.

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