Which Google Ads KPI’s Should I Pay Attention To?

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Google Ads and dental PPC are great ways to reach more potential patients and grow your dental practice. But to create the best dental ads, you must analyze your ad performance. Read this article to learn which Google Ad KPIs are most important to pay attention to.

What is a KPI?

To start with, you need to know what the KPI’s are in Google Ads. A KPI stands for Key Performance Indicator, and it refers to a metric that measures the success of an action or process. In Google Ads, use KPIs to measure the performance of your campaign, ad group, or keyword.


Once you know what you want to measure, it’s time to choose which KPIs will help you monitor your campaigns. These metrics will help you keep track of how well your ads are performing on Google Search & Display Network (GSDN). You can use these KPIs in conjunction with other data sources such as Google Analytics, Search Console or Bing Webmaster Tools (BWT).

Impression Rate

How often people see your ads on a SERP versus how many times they click on them. If this number is low, you’re probably paying too much per click. Or, you may need to target keywords/phrases related to what people actually search when they look for dentists in their area (e.g., “dentist near me”).

Click-through rate (CTR)

The click-through rate is the ratio of clicks on an ad divided by the number of times it was shown. This is one of the most important KPIs for any business because it shows how relevant and useful your ads are to customers. If your CTR is low, then it could be that your ad isn’t relevant enough or that you haven’t invested enough time in making sure it’s performing well.

Cost per click (CPC)

The cost per click is the amount you’re spending on each click you receive on an ad. It’s important because if your CPC is too high, then it means that people aren’t clicking on your ads or they aren’t valuable enough for them to do so! When setting up your dental ad campaigns, make sure that they fit within your budget and don’t go over what you’re willing or able to spend on them each month!

Cost per acquisition

This metric measures how much money you spend on each conversion—that’s when someone takes action after clicking through from an ad. Ideally, you want to reduce the CPA as much as possible.

Professional PPC for Dentists

Understanding Google Ads KPIs is only one part of the process. In reality, making actionable changes based on KPIs for Google Ads is an entirely different challenge, and one that many dental practices struggle with. Aside from requiring expertise, analyzing and managing dental PPC ads also takes time.


Save time and leave Google Ads KPIs to the experts at Dental Marketer. We offer complete PPC for dentists to help you grow your dental practice without breaking the bank. Learn more about our dental marketing solutions and how we can help your practice today by scheduling your free breakthrough call!

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