To start with, you need to know what the KPI’s are in Google Ads. A KPI stands for Key Performance Indicator, and it refers to a metric that measures the success of an action or process. In Google Ads, use KPIs to measure the performance of your campaign, ad group, or keyword.
Once you know what you want to measure, it’s time to choose which KPIs will help you monitor your campaigns. These metrics will help you keep track of how well your ads are performing on Google Search & Display Network (GSDN). You can use these KPIs in conjunction with other data sources such as Google Analytics, Search Console or Bing Webmaster Tools (BWT).