5 Features All Dental Websites Need in the New Normal

In 2021, websites are a must for dentists. Nearly 80% of Americans and Canadians use the internet to research health information, including healthcare providers like dentists.

After an unprecedented 2020, people are looking for a dentist they can count on to deliver high-quality, safe dental care.

Websites for dentists allow you to attract new patients, educate your current patients, build relationships, and ultimately grow your practice.

But any old website won’t do. You need a website that includes these 5 critical features.

Resource Page

Patients all around the world are still struggling to regain financial footing. The pandemic brought about furloughs, layoffs, and financial hardship for many. Following the pandemic, people are still keeping tight budgets. Making the expense of dental care more transparent and manageable for patients is important. Using a Resource page, you can include information on:
  • Payment plans for uninsured patients
  • Patient forms
  • A list of accepted insurances

Contact Information

A “Contact Us” page is essential for all businesses, especially healthcare practices like your dental office. Make it fast and easy for patients to contact you with questions, concerns, etc. Clearly list out your contact information, like email and phone number, but also create a contact form. Use the form to gather the patient’s name, phone number, email, and question/ comment. This way, you can empower patients to contact you when they need to and you can thoughtfully respond.

Online Scheduler

Patients want the convenience and flexibility of online scheduling. This feature is key and will help you stand out amongst the competition. The presence of an online scheduling feature can make the difference between getting the appointment and losing patients to the office down the street.

Online schedulers are operable 24/7, giving your patients the freedom and flexibility to book when they have time. You’ll be able to get appointments scheduled even when you’re out of the office.

Service Pages

Don’t keep patients guessing about which dental services you offer! Having a service page for each major service you perform is extremely helpful for patients looking for a certain service. Provide a brief description and some before/after shots on each service page if possible.

Dental SEO

The dental industry is extremely competitive. Patients have a huge list of dentists to choose from, and it can be hard to get on the radar. If your dental website does not appear as a top search result for your location, you are losing out on patients.

Your dental website can only help your practice if you can get it in front of people. Dental SEO is the key to getting your dental website ranking for relevant keywords on search engines. Some of the keys to dental SEO include:
  • Optimizing your website speed
  • Mobile optimization
  • Keyword-rich content
  • Website format

Get a Dental Marketing Expert on Your Side

Websites for dentists are more important than ever, and you need these 5 crucial features for your dental website in the new normal. Patients are still looking for COVID-19 related content, so it’s important to share what you are doing to fight the pandemic and ensure patient safety on your website. Additionally, you must optimize your website for dental and local keywords. 

With the help of a dental marketing expert, you can get a winning dental website and attract more patients. Dental Marketer is here to help you with all of your dental website and dental SEO needs. Book your free strategy session today!

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