It’s no secret that the dental industry is a very competitive space. In the past, excellent service and word-of-mouth referrals were the best ways to attract and retain patients.
But with the advancement of technology, the ways people find dentists have changed drastically.
Now, the vast majority,77%
of prospective patients look for a dentist trough online search engines. In fact, 80%
of internet users have searched for a health-related topic online.
Your online presence is crucial for your dental practice. So, where does your website rank? If you are not within the first page of search results, you are losing new patients opportunities
If you search for “Toronto dentist” on Google, you get almost 10 million results, if your website is not among the top results, people might not be able to find you. As you can see, getting your website to rank high in the search is a necessary but challenging process.
To succeed as a dentist in the modern digital era, you need a dental website that is optimized for search engines, also known as SEO (Search engine Optimization).
How can you tackle dental SEO marketing and boost your search rankings? Read on to find out.