Dental Email Marketing Trends You Need to Know

Dental Email Marketing Trends You Need to Know

Email marketing for dentists is a core part of dental digital marketing. 


A dentist’s email is more than just a tool for appointments and patient feedback, it’s one of the best ways to nurture patient relationships. 


Dentists can leverage email to reactivate patients and convert existing prospects. 


As with all digital marketing, email marketing for dentists is everchanging. 


Let’s take a look at some current dentist email trends. 

Monthly Newsletters for Patients

One great way to leverage dental email marketing is with a monthly patient newsletter. Send it out to your existing patients to keep connected and ensure your dental practice stays on their minds. Monthly newsletter content can vary, but it should always be quick, interesting, and valuable to the patient. Some ideas include:


  • Your recent blogs/social media posts
  • Any relevant holidays that month 
  • Updates regarding your practice 

Patient Testimonial Requests

There’s no denying the impact of dental patient reviews. The best way to generate more reviews is to ask, and your email is a great way to ask. Reach out to patients following a treatment asking for feedback. Send a link to leave a Google review and make it quick and easy for patients.

Appointment Reminders

Reduce no-shows and cancellations with appointment reminder emails. You can automatically send these emails one week, one day, and one hour before the appointment (or in whichever increments you prefer). You can also use reminder emails to let patients know when they are due for a certain treatment. 


The best thing about modern dental email marketing is the potential for automation. The most successful dental email marketing still feels genuine under automation. Automated email marketing saves your practice a lot of time and energy while ensuring all of the emails are sent. Of course, it does take expertise to plan, design, and implement. 

Get Help with Dental Email Marketing

Dental Marketer is here to help with all of your dental marketing needs. Our team of experts will implement all of these key dental email marketing trends and more. Through our email marketing service, we’ll help you build and strengthen long-term relationships with patients, reduce no-shows, educate patients, and ultimately grow your practice. Learn more about how we can help your dental practice today. Schedule your free breakthrough call. 


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