What to post on social media in July for dental offices

Social Media For Dentists - July Ideas
Social media marketing is more important than ever. During the warm, wonderful summer months, dental care may be the last thing on your patients’ minds.

Leverage your social media this July to strengthen patient relationships and remind people of the importance of their dental care. In this post, we give some ideas for what dental offices should post on social media this July.

Summer Dentistry Benefits

Put dental care in your patients’ minds by sharing the top benefits of summer dental care. For example, you can create posts talking about:
  • Kids being off school and having more time for dental care.
  • Photo day is far away, now is the best time to improve your smile.
  • How much of a difference small dental services can make for your summer smile.
  • Daytime hours and easier scheduling during summer.


A photo speaks a thousand words, and photo-sharing is a crucial element of social media. Use your social media to remind patients of how vital their dental care is during summer.

Promote some of your key services by showing before and after photos. Include a short testimonial or patient review with the transformation images. Focus on top summer dental services like:
  • Dental cleanings and exams
  • Children’s dental care
  • Braces/orthodontics
  • Teeth whitening
Use recent images and cases of patients that came in during summer to receive stellar dental treatment. Of course, always make sure to have the patient’s permission and to adhere to any requests they have for anonymity.

Team Introductions

Now is a great time to introduce new team members and share updates about experience ones. Sharing photos, videos, and bios of your team help personalize your dental practice and remind patients of the people behind it.

Spread some team introductions out throughout the month. Share a static post or create a story for viewers to page through. Don’t forget to add the team bios to your dental website as well!

Make these introductions fun and add a touch of summer. Share a little bit about your hobbies and summer activities. This is a simple way to connect with your patients and remind them that dentistry and summer are not mutually exclusive!


Sharing well-known, quirky, and fun holidays is another way to lighten the mood and connect with your audience on social media. Some of the top holidays you should post about on social media this July include:
  • July 1st – Canada Day. Celebrate your Canadian pride with a fun post on the 1st.
  • July 4th – Independence Day.
  • National Anti-Boredom Month – Share some tips patients can use to avoid boredom in the waiting room!
  • National Ice Cream Month – Everyone loves ice cream, even dentists! Make a fun post for national ice cream month, and remind patients they need those teeth cleaned after that surgery treat.
  • National Make A Difference to Children Month – Share how your practice makes a difference for children with pediatric and family dentistry.

Connect with Patients on Social Media this July

Summer fun should not be more important than dental care! Thanks to time off from school, summer is an excellent time for patients to get the dental care they need. Use your social media this July to promote your dental practice and your patient relationships.

With your own team enjoying a fun-filled summer, social media may be overwhelming. Let us help.

We can simplify your social media marketing strategy all year long. Start with our 2020 Social Media Content Calendar for Dentists for the outline of your social media strategy. Supplement with our 101 Social Media Post Ideas and find the perfect social media images for dentists. Combine all of these resources to save hours of work and perfect your social media strategy.

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