Easy Steps to Choose the Perfect Domain Name For Your Practice


Setting up your dental website is crucial for successful dental marketing in the 21st century.


But before you can get into dental web design and create great content for your patients, you have to deal with choosing a domain name.


Choosing a domain name can be tricky. You want a name that represents your dental practice but is also simple and memorable. Beyond that, you want it to remain relevant as your practice grows.


Today, we’ll share some helpful tips for how to choose a domain name.

What is a Domain Name?

Before we dive into how to pick a domain name, it’s important to understand what it is. The domain name is the address of your website. It’s what users can enter to go to your website, and what search engines use to file your site.


For example, our domain name here at Dental Marketer


While you can change your domain name, later on, it’s very difficult and not ideal. You should take your time when choosing a domain name, to make sure it’s something that represents your practice.

Select the Top-Level Domain Extension

.org, .com, and .net are all examples of top-level domains. As you can see, ours is .ca. There are other options as well.


Ultimately .com tends to be the best option for most dental practices. However, you may struggle to secure the domain name you want with .com. If that’s the case, consider choosing an alternative. However, be aware that most patients will search .com, which means they may struggle to find yours if it’s something other than .com.

Can You Add Keywords?

If possible, strategically include keywords in your domain name. If your practice name includes keywords, this is simple. Otherwise, consider adding your location or a reference to dentistry if possible.

Other Best Practices

Here are some other best practices to keep in mind when choosing a domain name:
  • Keep it short
  • Make sure it’s easy to say, read, and spell. 
  • Do not include hyphens
  • Don’t include double letters
  • Use a domain generator for ideas

Professional Dental Marketing

Now that you know how to choose a domain name for your website, it’s time to get started with your dental website. 


Don’t worry, if you still need some help with dental websites and dental marketing, we’re here to help. Schedule your free breakthrough call with Dental Marketer to learn more about how we can help you grow your practice online.

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