How Much Should Dentists Spend on Marketing?

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Dental marketing can help you bring in a consistent stream of patients. It’s a powerful tool for growing your dental practice and earning the results you deserve. 


But understandably, dental marketing can get expensive. When you consider all of the aspects of marketing, like dental websites, dental SEO, social media marketing for dentists, ppc for dentists, and more, the cost can certainly add up. 


How much should I spend on dental marketing?


Keep reading to learn the answer to “how much to market a dental practice?”

How Much Do Dentists Spend on Marketing?

A recent survey found that 20% of dentists spend $1,000 to $2,000 per month on marketing. 54% spend over $1,000 per month. However, there are many dentists who spend much less or much more. Some very large and established practices may spend up to $80,000 per month!

That might sound crazy, but consider the potential for production that dental marketing offers. Consider how much a new patient is worth to your dental practice. Or the difference it can make increases the average lifetime value of your patients. Across the scale of a dental practice, investing a few thousand dollars in proper marketing can yield tens or hundreds of thousands in production.

How Much is it To Market a Dental Practice?

So the big question is how much should you spend on dental marketing? As mentioned, investing in expert dental marketing can make a huge difference for your practice. But at the same time, you don’t want to dive in over your head. 


Here are some considerations to help you decide:

  • What area do you need the most help in? For example, a proper dental website is the pillar of digital marketing for dentists and should be your first focus.
  • Location. Dental practices in larger cities have a lot of competition and may need to invest more than those in more rural areas.
  • How established is your practice? The marketing you need will vary depending on how established your office is.
  • Production goals. Assess your ideal production and how many new patients you need each month to get there.
  • A common benchmark is to start by spending 5-10% of the gross revenue you want.
  • Timeline. No marketing strategy is an overnight success. Factor in the timeline when setting your dental marketing budget.

Turn to Dental Marketing Experts

The truth is that there is no hard fast number for what you should spend on dental marketing. It’s all about assessing the needs of your dental practice and ensuring that your budget is sustainable. 


Whether you’re looking for a fast-acting strategy like PPC for dentists, a long-term SEO strategy, or anything in between, our team at Dental Marketer is here to help. We offer comprehensive marketing services for dentists, and transparent quotes. Let’s chat about your dental practice and how we can help. 


Schedule your free consultation today!

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