How to Create A Great Dental Practice Website

Dental Website Design
To attract new patients and earn authority in your local community, you need a great dental practice website. Your website is your first chance to make a lasting first impression and to convert local visitors into patients.

One of the first places people go to find a new local service, including the dentist, is the internet. If people cannot find your website easily or your website is unprofessional, then you are losing out on business.

Having a great dental clinic website design is the easiest way to get patients coming to you.

Do you know how to create a dental website? Is your dental practice website appealing and intuitive?

Read on to learn more about the ins and outs of website design for dentists.

Information is the First Step of Dental Website Development

Of course, great dental websites look good. However, before you can make a visually appealing dental practice website, you must know what information to include. Your dental practice website must have all the essential information and be thorough. After all, potential and current patients are heading to your site to learn about your practice and procedures. Your website needs comprehensive information including:
  • An “about us” page, potentially including short bios of your team members.
  • Your credentials and experience.
  • A service page for every service that includes details, before/ after photos, and scheduling options.
  • A contact page with your address, hours, phone number, and email address.
  • A news + blog page
  • Insurance information

Intuitive Organization Makes a Great Dental Website

Once you have sorted out all of the information that you need to include on your dental practice website, it is time for the next stage in dental website development: organization. Having all of the right information is only part of the equation. Make sure the information is organized in a way that is intuitive and easy to use. Do not clutter your top-bar, utilize drop-down menus, and store social links/contact information in your footer. Make sure your website is clearly labelled and easy to navigate.

Great Dental Websites Are Search Engine Optimized

No matter how much excellent information your website shares, it will not help you attract patients if people cannot find it. That’s where dental SEO comes in. You need your website to show up high on search rankings for relevant keywords. Follow the tips we discussed in our previous blog posts to optimize your page. Read the 5 Top SEO Tips for Dentists HERE.

Dental Clinic Website Design

Once you have the skeleton of your site set, you should then focus on design. You want your dental website to be eye-catching and well-branded. Many dental website designs for dentists are generic templates, and patients can tell. Design your great dental websites to stand out against competitors by:
  • Avoiding stock photos. Include real pictures of your practice, team, and patients.
  • Using a consistent colour palette that fits your branding.
  • Including other media like infographics, charts, and videos throughout your dental practice website.
  • Making sure no pages are too cluttered.
  • Using an easy-to-read font.

Great Dental Websites Include Reviews

Reviews are absolutely essential for a modern dental practice. Online reviews are the electronic equivalent of a word-of-mouth recommendation. Having a lot of detailed, positive reviews gives potential patients peace of mind and positions your dental practice as the local experts. Make sure you have a place for patients to submit reviews or testimonials, and that you showcase on your homepage, service page, and more.

Get Help with Dental Website Development

Even after these valuable tips, you may not be entirely sure how to create a dental website. After all, you do need some technology and marketing knowledge to create a dental practice website effectively. Unfortunately, as a dentist, you may not have the experience or time to create a great dental clinic web design that your practice needs.

Luckily, Dental Marketer can help. We are a team of knowledgable dental marketing experts who can help you with every stage of your dental website development. We have unparalleled industry experience and have helped numerous dentists create great dental websites. Our team can help if you are starting from scratch or looking to improve your dental practice website. Learn more about our dental website development services and schedule your free strategy call today HERE.

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