Is there really a place for dental landing pages? Why not just direct visitors to your website?
When someone arrives at your website homepage, there are many options. They could head to your blogs, look through your FAQs, or read about your dentists. But they may not do a specific conversion action.
Imagine running an Ad campaign for “dentist in [your city].” Somebody searching for a dental clinic in that city comes across the ad. You want to make it easy and obvious for them to schedule their appointment, and directing them to your homepage won’t do that.
To maximize conversions, you need a dedicated landing page for dentists. One that is suited to the ad or post it’s linked to. Common conversion goals are:
- Calling the dental clinic
- Write an online review
- Send a referral
- Book an appointment