Fall is in full swing and October is here!
That also means we are in the last quarter of the year. This is a big time for dental offices to close out the year strong, but it also tends to be a challenging time for booking appointments.
As people are busy with fall sports, their kids’ school activities, and holiday preparations, dental care often falls by the wayside.
However, it’s also a key time for using dental benefits before they expire at the end of the year, which means dental clinics have a great opportunity available.
Many patients are still behind their oral hygiene schedule and appointments, and social media is a great way to stay connected this month.
Here are some ideas for what to post on social media this October.
Holidays
October marks Halloween, which is a great time to remind patients of how “scary” poor oral hygiene is. You can play with spooky themes and Halloween tropes to encourage patients to get their cleanings and appointments. You can also take this month to educate patients, especially children, about the importance of oral care after sweet treats.
October is also the National Dental Hygiene Month. It’s a great time to share hygiene reminders, tips, and even giveaways with your patients via social media. There are several other fun holidays you can post about such as:
- Breast Cancer Awareness Month
- Emotional Wellness Month
- World Smile Day 10/2
- Share some of your patient’s most beautiful smiles (with their permission!)
- Columbus day 10/12
- National Dessert Day 10/14
- National Pumpkin Day 10/26
For the holidays, you can share relevant facts, tips, and suggestions to engage your patients on social media.
Treatment Reminders
The year gets busy fast. Summer fun quickly turns to the school year and extracurriculars. A lot of patients need dental care that they haven’t yet received or are due for follow-ups.
Kindly remind patients of some of the most common and important oral hygiene appointments, like their annual cleaning and checkup. Encourage patients to get their appointments set before the year ends and keep their teeth healthy and take advantage of dental benefits.
FAQs
Use the questions patients ask to educate others and connect with them. Take the questions you’ve gotten throughout the year and take some time to answer them publicly on social media. Share an FAQ via your posts and even your stories to help educate more patients. You can even save these FAQs in a highlight so patients can come back to them.
Social Media Marketing for Dentists in October
It’s been another busy year. As October is the first month of the last quarter of the year, it’s a prime time to get patients scheduled. Use this month to connect with your patients and encourage them to take care of their oral health.
Let us help you. Dental Marketer will simplify your social media marketing strategy all year, making it easier for you to connect with patients via social media. Use our 2022 Social Media Content Calendar for Dentists to plan out your post, and supplement it with 101 Social Media Post Ideas and social media images for dentists. With all these resources, you can save hours on your social media strategy!
LEARN MORE
