What to Post on Social Media in October for Dental Offices

Social Media For Dentists - October Ideas
Fall is in full swing, and October is here! While this is a time many people expected 2020 to be “back to normal,” it’s anything but so for dental practices. The good news is that many dentists are back in full swing and able to help patients get back on track with their oral hygiene.

Now more than ever before is a critical time to connect with your patients on social media and help them catch up on their oral hygiene. Many patients are still behind their oral hygiene schedule and appointments, and social media is a great way to stay connected this month.

Here are some ideas for what to post on social media this October.


October marks Halloween, which is a great time to remind patients of how “scary” poor oral hygiene is. You can play with spooky themes and Halloween tropes to encourage patients to get their cleanings and appointments. You can also take this month to educate patients, especially children, about the importance of oral care after sweet treats.

October is also the National Dental Hygiene Month. It’s a great time to share hygiene reminders, tips, and even giveaways with your patients via social media. There are several other fun holidays you can post about such as:
  • Breast Cancer Awareness Month
  • Emotional Wellness Month
  • World Smile Day 10/2
  • Share some of your patient’s most beautiful smiles (with their permission!)
  • Columbus day 10/12
  • National Dessert Day 10/14
  • National Pumpkin Day 10/26

For the holidays, you can share relevant facts, tips, and suggestions to engage your patients on social media.

Treatment Reminders

Remember, several people were unable to go to the dentist for months during the pandemic, and many have still not gone. Kindly remind patients of some of the most common and important oral hygiene appointments, like their annual cleaning and checkup. Encourage patients to get their appointments set before the year ends and to keep their teeth healthy.


You may have gotten a lot of questions from current and prospective patients over the last few months. Take some time to answer some of the most common questions on social media. Share an FAQ via your posts and even your stories to help educate more patients. You can even save these FAQs in a highlight so patients can come back to them.

Social Media Marketing for Dentists in October

2020 has been a long, tough year for everyone, and your patients need you more than ever this October. Use this month to connect with your patients and encourage them to take care of their oral health.

As you battle to keep your dental practice open and safe, social media is one more thing on your plate. Let us help you. Dental Marketer will simplify your social media marketing strategy all year, making it easier for you to connect with patients via social media. Use our 2020 Social Media Content Calendar for Dentists to plan out your post, and supplement it with 101 Social Media Post Ideas and social media images for dentists. With all these resources, you can save hours on your social media strategy!

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